News & Insights
News:
Auster Communications was established in 2026 as an independent strategic communications advisory firm serving financial services, FinTech and enterprise technology organisations.
Its launch followed the successful completion of a communications and brand transformation programme for a Moody’s Corporation-backed RegTech business. The assignment encompassed corporate positioning, media and analyst relations, thought leadership, executive communications, brand, partnerships and industry recognition, providing a recent example of the kind of senior, integrated communications counsel Auster now offers its clients.
The coverage below highlight work from that assignment, alongside Auster insights from Founder & Managing Director Paul Lyon.
- FinTech Finance News: FinregE Accelerates Expansion with Appointment of Paul Lyon as Chief Marketing & Communications Officer
- RegTech Insight: FinregE Appoints Paul Lyon to Lead Marketing and Communications
- IBS Intelligence: FinregE Hires Former Wolters Kluwer Executive Paul Lyon
- Financial IT: FinregE Appoints Former Wolters Kluwer Senior Director to Leadership Role
- Associated Press: FinregE appoints Paul Lyon as Chief Marketing & Communications Officer
- O’Dwyer’s PR: FinregE Names Lyon CM&CO
Insights: Reputation Reframed
Paul Lyon regularly writes a Finextra column, "Reputation Reframed", sharing his insights from more than 25 years in communications and journalism. These insights give a flavour of his approach to strategic communications.
- September, 2026: Expertise is plentiful. Authority is not.
- August, 2026: Why Banks Need to Think Like Publishers
- July, 2026: The Trust Dividend - Redefining Compliance as a Strategic Asset
- June, 2026: RegTech - The Credibility Question